Honda has a commericial with “Mr. Opportunity”, a cartoon character that acts as the spokesperson for a line of it’s cars and SUVs. I don’t mind the cartoon guy. I don’t even mind the cars. What “drives” me to distraction is the copy. In fact, it is a single like of copy:
…and the very unique Honda Element…
I hope most people know why this is so annoying. But in case you don’t, let me provide you with a definition:
u-nique [yoo-neek] –adjective
- existing as the only one or as the sole example; single; solitary in type or characteristics
So how can something be very unique? If something is one of a kind, it is unique, period. Something cannot be very unique and to say so is a common error in English grammar. How can we expect kids to pick up good grammar when they can’t even get it right on television commercials?
RSS - Posts