Andy Rooney had a good piece on TV’s propensity for using “Viewer Discretion Advised” labels to attract attention to shows. Personally, I think TV should be able to show whatever it wants and people should have the option of tuning out what they don’t want to see. But, I am in the minority in that I am rational about the matter.
BTW, like Andy Rooney, I too follow a handful of the ten commandments, and I rarely use dirty words (except in my stories, where they tend to appear more frequently than I would like).