[M]y brother-in-law, Jason Ashlock, put together this cool ad for Jose Cuervo. They did it by:

Play[ing] “Auld Lang Syne” by spinning 57 tequila-filled bottles in a hand-cranked carousel next to re-engineered Shop-Vac connected to a gramophone.

After my 7 hour drive today, I could use some tequila. Here’s the ad:

You can read more about the ad over at Ad Age.