[E]very now and then, I think of something clever to say on Twitter or Facebook. These days, 99% of the time, I don’t say it. If I spend any time thinking about it, I’ve already lost that time. Investing more time on putting it out on the Internet and then watching to see just how clever the world thinks it is wastes even more time¹.

I have a process for handling this, which allows me to avoid being clever on the Internet, and at the same time, squeeze more writing in during the day. Because I can use the time I’m not being clever to, you know, write. I thought I’d share my process in case anyone else finds it useful. It’s pretty straight-forward. In fact, it looks like this:

It is because of this process that you will rarely² see me being clever on the Internet these days.